I believe all brands need these. All branding agencies should achieve these. All designers should provide these. And I will strive to offer these to you and your clients every single day. With every project.
DREAM BIG. Take creative risks. Follow gut instincts. Explore new channels of thought. And strive to transcend creative boundaries, far beyond the problem-solving stage. LEADING TO PROGRESS. CHANGE. REVOLUTIONARY NEW TRENDS.
Without ambitious innovation, brands become stale. Stagnated. Ordinary. Substandard.
BUILD EMOTIONS. Pour your heart into every structure. Evoke heartbeats and smiles in those who experience your work. Provoke inspiration, joy, delight and marvel. Emotional connection creates CUSTOMER INFATUATION. BRAND INFATUATION. BRAND OBSESSION. LIFELONG LOYALTY.
With no passion or emotional evocation, brands become tired. Lifeless. Detached. Forgettable.
Dig deep. Unearth and connect meaning to style. Relevance to brand design. Substance to detail. And wherever appropriate, provoke intellectual stimulation. To challenge, intrigue, fascinate and captivate. LEADING TO CONCEPTUAL DEPTH. HONESTY. CLARITY.
Devoid of meaning and depth, brands become superficial.Plastic. Gimmicky. Hollow.
SEARCH INQUISTIVELY. Curiously. Mischievously. Allow the mind to escape and wonder. Be the music makers. Be the dreamers of dreams. An adventurous and playful spirit provides a hotbed for EXCEPTIONAL CREATIVITY ENTHUSIASM. UNIQUE BRAND PERSONALITY.
With a lack of curiosity and a sense of fun, brands remain boring. Reserved. Corporate. Wooden.