How to build a team in the midst of the great resignation

  As a Branding consultant for Virgin Startup, I often get questions from...

Virgin Startup Partnership

  We are pleased to announce we are now officially a trusted partner...

Startup to Scale-up – What funders expect at each stage

We got a chance to interview Kevin R Smith on his new book...

Creativepool Awards 2021

The Creative Copywriter was shortlisted for the Creativepool Awards 2021

We were Listed in the Top 25 Creatives By Creativepool 2020

What a wonderful suprise to hear the news of our ranking amongst other...

HOW TO REPOSITION YOUR BRAND & BUILD CREDIBILITY IN NEW INDUSTRIES

In our last article, we looked at new opportunities arising within emerging markets...

HOW TO ENTER EMERGING MARKETS AS A STARTUP OR REPOSITION INTO ONE AS AN SME

In our last article, we looked at how brands reacted during the onset...

THE BEST BRAND RESPONSES TO COVID & WHAT WE CAN LEARN FROM THEM

In our last article, we looked at how brand purpose can be a...

HOW TO BUILD CRISIS RESILIENT BRANDS

“Resilience is the flexibility to respond to changing circumstances. It’s what allows brands...

Startup Survival While in Lockdown

Covid19 certainly has brought society to a halt. Here are some practical steps...

Branding Basics on Startups Magazine

“Your brand is the single most important investment you can make in your...

A Peek Behind the Curtain – Learning Creativity

“Creativity is a crushing chore and a glorious mystery. The work wants to...