Startup to Scale-up – What funders expect at each stage

We got a chance to interview Kevin R Smith on his new book...

HOW TO REPOSITION YOUR BRAND & BUILD CREDIBILITY IN NEW INDUSTRIES

In our last article, we looked at new opportunities arising within emerging markets...

HOW TO ENTER EMERGING MARKETS AS A STARTUP OR REPOSITION INTO ONE AS AN SME

In our last article, we looked at how brands reacted during the onset...

THE BEST BRAND RESPONSES TO COVID & WHAT WE CAN LEARN FROM THEM

In our last article, we looked at how brand purpose can be a...

HOW TO BUILD CRISIS RESILIENT BRANDS

“Resilience is the flexibility to respond to changing circumstances. It’s what allows brands...

Startup Survival While in Lockdown

Covid19 certainly has brought society to a halt. Here are some practical steps...

Branding Basics on Startups Magazine

“Your brand is the single most important investment you can make in your...

Why Brand Strategy is a  Must-Have for Every Small Business

The day has arrived...your new freshly baked web designs, hot from the design...

Do THIS Before Even Considering Your Logo Design

If a guest asked for toast, would you butter a piece of bread...

The Secret Sauce to an All-Powerful Brand Logo

How hard can it be to design a logo? Simply draw a shape,...

How to Build Trust and Loyalty Through Design

Does design really impact how your brand is perceived? We break down how...

5 Essential Things to Do Before Naming Your Brand

While there may be stories of some brands named in eureka moments, there...