THE BEST BRAND RESPONSES TO COVID & WHAT WE CAN LEARN FROM THEM

In our last article, we looked at how brand purpose can be a...

HOW TO BUILD CRISIS RESILIENT BRANDS

“Resilience is the flexibility to respond to changing circumstances. It’s what allows brands...

Startup Survival While in Lockdown

Covid19 certainly has brought society to a halt. Here are some practical steps...

Branding Basics on Startups Magazine

“Your brand is the single most important investment you can make in your...

A Peek Behind the Curtain – Learning Creativity

“Creativity is a crushing chore and a glorious mystery. The work wants to...

Why Brand Strategy is a  Must-Have for Every Small Business

The day has arrived...your new freshly baked web designs, hot from the design...

Do THIS Before Even Considering Your Logo Design

If a guest asked for toast, would you butter a piece of bread...

The Secret Sauce to an All-Powerful Brand Logo

How hard can it be to design a logo? Simply draw a shape,...

How to Build Trust and Loyalty Through Design

Does design really impact how your brand is perceived? We break down how...

5 Essential Things to Do Before Naming Your Brand

While there may be stories of some brands named in eureka moments, there...

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How can you emerge as a strong brand in turbulent times?

The Big World of Branding Interview

As well as launching the new brand identity for The Creative Copywriter this...