Eco-friendly products are all the rage. People buy brands that help environment. Or the economy. Or those in need. But what initiates this purchasing decision. An emotionally-driven thought? A rationally-provoked feeling? Why do we choose one brand of coffee over another? One dress over the next? This model of car, not that?
Are born of an enigmatic struggle between emotions and thoughts. Only when we understand this struggle — the true spark behind human behaviour– can we create powerfully memorable brands. And unique digital experiences.
Eco-friendly products are all the rage. People buy brands that help environment. Or the economy. Or those in need. But what initiates this purchasing decision. An emotionally-driven thought? A rationally-provoked feeling? Why do we choose one brand of coffee over another? One dress over the next? This model of car, not that?
Are born of an enigmatic struggle between emotions and thoughts. Only when we understand this struggle — the true spark behind human behaviour– can we create powerfully memorable brands. And unique digital experiences.
BUT DO EMOTIONS TRULY LIVE IN THE
HEART AND THOUGHTS IN THE BRAIN?
BUT DO EMOTIONS TRULY LIVE IN THE
HEART AND THOUGHTS IN THE BRAIN?
We believe that emotions are felt in the heart. But know that they are triggered by chemicals, like dopamine in the brain. We believe that thoughts are conjured in the mind. But don’t know that the heart has intelligence beyond emotion.
Mainstream scientific thought established the heart as a pump. A combustion engine. A rhythmic chunk of muscle. An organ which follows instructions from the brain. Nothing more.
But when Aristotle spoke of the mighty heart as the ‘seat of intelligence’, perhaps he was more accurate than we thought...
We believe that emotions are felt in the heart. But know that they are triggered by chemicals, like dopamine in the brain. We believe that thoughts are conjured in the mind. But don’t know that the heart has intelligence beyond emotion.
Mainstream scientific thought established the heart as a pump. A combustion engine. A rhythmic chunk of muscle. An organ which follows instructions from the brain. Nothing more.
But when Aristotle spoke of the mighty heart as the ‘seat of intelligence’, perhaps he was more accurate than we thought...
Researchers from the University of Arizona and Hawaii published astounding findings; learning and memory that occurred outside of the brain. Heart-transplant patients imported personality traits from their donors. A classical-music-hater became a fanatic. A meat-loving carnivore became a vegetarian. A solemn older man became a playful child. A social-menace became a poetry enthusiast and could finish verses she had never heard before.
Researchers from the University of Arizona and Hawaii published astounding findings; learning and memory that occurred outside of the brain. Heart-transplant patients imported personality traits from their donors. A classical-music-hater became a fanatic. A meat-loving carnivore became a vegetarian. A solemn older man became a playful child. A social-menace became a poetry enthusiast and could finish verses she had never heard before.
Supporting this, the neurocardiologist, Dr. J. Andrew Armour, among others, discovered that communication between the heart and brain is dynamic. Ongoing. Rich and complex. The heart has around 40,000 neurons with short and long-term memory. It can ponder. It sends more signals to the brain, than the brain to the heart. It can think. It is not merely a pump. Nor the mind’s puppet. It is its other half. It’s spouse. It shares, collaborates, comforts, warns and bickers with the brain. And decisions are born.
Supporting this, the neurocardiologist, Dr. J. Andrew Armour, among others, discovered that communication between the heart and brain is dynamic. Ongoing. Rich and complex. The heart has around 40,000 neurons with short and long-term memory. It can ponder. It sends more signals to the brain, than the brain to the heart. It can think. It is not merely a pump. Nor the mind’s puppet. It is its other half. It’s spouse. It shares, collaborates, comforts, warns and bickers with the brain. And decisions are born.
With a heart that thinks and a mind that beats, thoughts and emotions are so closely and complexly intertwined that we can...
With a heart that thinks and a mind that beats, thoughts and emotions are so closely and complexly intertwined that we can...
Whilst injecting a passion for design and conceptual thinking into every project, we simultaneously strive to evoke emotions and provoke thoughts in all those who encounter our work. This inevitably creates the magic of memorable experiences, all the while meeting your business goals.
THE EMOTIONAL WEAVING.
THE THOUGHTFUL STITCHING.
The enigmatic yet essential bond between the heart and mind is the golden thread that runs throughout our design work.
Whilst injecting a passion for design and conceptual thinking into every project, we simultaneously strive to evoke emotions and provoke thoughts in all those who encounter our work. This inevitably creates the magic of memorable experiences, all the while meeting your business goals.