Brand Strategy

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Contrary to popular opinion design of your brand has little to do with...

Following our last article, we looked at how brand values play a part...

  As a Branding consultant for Virgin Startup, I often get questions from...

In our last article, we looked at new opportunities arising within emerging markets...

In our last article, we looked at how brands reacted during the onset...

In our last article, we looked at how brand purpose can be a...

“Resilience is the flexibility to respond to changing circumstances. It’s what allows brands...